AIM's Privacy Policy

Always In Motion Privacy Policy

Last updated: September 14, 2025

This Privacy Policy describes how Always In Motion (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from alwaysinmotion.co.uk (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

Information We Collect Directly from You

  • Contact details including your name, address, phone number, and email.

  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.

  • Account information including your username, password, and security questions.

  • Customer support information you include in communications with us.

Information We Collect about Your Usage
We may automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies. Usage Data may include device information, browser information, network connection details, IP address, and information about your activity on the Site.

Information We Obtain from Third Parties
We may obtain information about you from third parties such as:

  • Companies that support our Site and Services (e.g. Shopify).

  • Payment processors.

  • Marketing and advertising partners.

  • Analytics and tracking providers.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy.

How We Use Your Personal Information

  • Providing Products and Services: To process payments, fulfill orders, arrange shipping, manage returns, and maintain your account.

  • Marketing and Advertising: To send promotional communications by email, text, or mail, and to deliver tailored ads. Providing a phone number is not a condition of purchase.

  • Security and Fraud Prevention: To detect and prevent fraudulent or illegal activity.

  • Communications and Support: To provide customer service and improve the Services.

SMS Marketing

If you choose to provide your mobile phone number, we may use it to send you transactional and promotional text messages about our products, services, and launches. Messages may be sent using automated technology. Providing your number is not a condition of purchase. Message frequency varies. Standard message and data rates may apply.

You may opt out of marketing texts at any time by replying STOP to a message, or by contacting us. Even if you opt out, we may continue to send service-related texts (e.g. order confirmations, shipping updates).

If you abandon items in your cart, we may use cookies and your phone number (if provided) to send cart reminders via SMS.

We do not share or sell SMS opt-in data with third parties for their marketing purposes.

Cookies

We use cookies and similar technologies to power and improve our Site, run analytics, remember preferences, and deliver tailored ads. Some cookies are set by third parties (e.g. advertising networks).

Most browsers accept cookies by default, but you can adjust your browser settings to reject them. Blocking cookies may limit your use of some Site features.

For more information on Shopify cookies, see: https://www.shopify.com/legal/cookies.

Your Privacy Choices

As described above, we collect personal information from your interactions with us and our Site, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners, to show you ads that are more relevant to your interests.

Under certain U.S. state privacy laws, this may be considered a “sale,” “sharing,” or “targeted advertising.” Depending on your location, you may have the right to opt out of these activities.

If you visit our Site with the Global Privacy Control (GPC) opt-out signal enabled, we will treat this as a request to opt out of activity that may be considered a “sale” or “sharing” of personal information, or targeted advertising, for the device and browser you use.

To exercise your opt-out right, you must be browsing from one of the applicable U.S. states.

How We Disclose Personal Information

We may disclose your personal information:

  • To vendors and service providers (e.g. shipping, payments, analytics).

  • To business and marketing partners.

  • To affiliates in our corporate group.

  • In connection with business transactions (e.g. mergers, acquisitions).

  • When required by law or legal process.

We will not share SMS opt-in data or consent with third parties for their marketing purposes.

User-Generated Content

If you post content publicly on our Site, it will be accessible by others.

Third-Party Websites and Links

Our Site may link to third-party websites. We are not responsible for their privacy practices.

Children’s Data

Our Services are not directed to children under 16. We do not knowingly collect their data.

Security and Retention

We take reasonable steps to protect your data. We retain personal information only as long as necessary to provide our Services, comply with legal obligations, or resolve disputes.

Your Rights

Depending on your location, you may have rights including:

  • Accessing, deleting, or correcting your data.

  • Requesting portability of your data.

  • Opting out of targeted advertising or “sales/sharing” of data.

  • Withdrawing consent.

  • Managing email/SMS preferences (unsubscribe link or STOP reply).

You may exercise these rights through our Site or by contacting us.

Complaints

If you have concerns, contact us using the details below. You may also contact your local data protection authority.

International Users

We may transfer and process your data outside your country. For EEA/UK users, transfers rely on Standard Contractual Clauses or equivalent safeguards.

Contact

For questions, privacy requests, or complaints, email us at info@alwaysinmotion.co.uk.