About AIM

We're a UK-based running eyewear brand, built for runners who care about how their gear performs and looks. We launched in 2025 to bring 90s sport nostalgia back to modern running, and runners in 66 countries now wear our performance sunglasses. See what we're up to at @alwaysinmotion__.

Wholesale Manager

Part-time, 2 days a week | Remote | £1,000/month + commission | UK, Europe, US and Australia

Know the best running stores in your city? Want to put a brand you love on their shelves? Read on.

The role

You'll open and grow AIM's wholesale accounts with community-led, culture-first stores that sell through and reorder. You'll find us in places like Runlimited in London and ODDA Running in Barcelona and Madrid.

• Type: part-time contractor, 2 days a week, remote
• Length: an 8-week sprint from late October to mid-December, selling spring 2027 orders. After a break over Christmas it continues from January if it's working
• Markets: UK, Europe, the US and Australia
• Reports to: Dylan, Founder
• Support: Dylan backs you on strategy and the big pitches, then it's yours to run
• Growth: as wholesale grows, so does the role — this becomes full-time

What's in it for you

• Build the channel, don't inherit one: you'd be the only wholesale person here, choosing the doors yourself, with the founder behind your pitches. Very few brands can offer that
• Commission on everything you sell: first orders and reorders, uncapped, including the stores you inherit
• Everything you need to sell: samples, line sheet, lookbook and AIM content
• Warm intros: Dylan's contacts and support on your biggest pitches
• Flexibility: set your own hours, work from anywhere

What you'll do

• Build the target list with Dylan for the first few weeks, then own it
• Pitch and open accounts using our line sheet, lookbook and samples, then follow up through to first order
• Onboard new stores: order confirmations, terms, display and staff talking points
• Look after existing stockists and drive reorders: track sell-through, spot best-sellers, suggest top-ups
• Raise and process orders, and chase invoices through to payment
• Own account problems end to end: damaged goods, short deliveries, anything that comes up
• Make sure AIM is merchandised properly in store — the right placement, the right story
• Build heat, not just orders: bring ideas for in-store events, run club tie-ins and local activations that make stores want to keep us
• Be our eyes and ears: what stores, their staff and their customers tell you about product, pricing and the competition comes straight back to us
• Keep a simple pipeline board up to date and send Dylan a short weekly update
• Know our lens tech and fit inside out
• Say no to the wrong stores. We'd rather be in fewer doors at full price than everywhere at a discount

What success looks like

A growing network of the right stores that sell AIM through and keep coming back.

• The right doors: stores like Runlimited and ODDA, and the ones we want next
• Reorders, not just sign-ups: stores that sell through and restock
• A clear pipeline: we always know where every store stands
• Useful feedback: what stores and their customers tell you shapes our range

Who you are

• Proven wholesale sales experience, with existing relationships in specialty running, outdoor or lifestyle retail
• Hungry — you want to build something and you move fast
• You run, or know running culture well
• A genuine love for AIM, the 90s sport aesthetic and the community around it
• Someone who brings ideas to the table rather than just working to a brief
• A self-starter who keeps deals moving without being chased
• Organised and clear: you flag problems early
• Based anywhere; strong contacts in the UK, Europe, the US or Australia are a big plus

Pay and terms

• Base: £1,000 per month for 2 days a week
• Commission: 1.5% of wholesale channel profit, on all sales including existing stores you look after. Uncapped, and it grows as the channel does
• Commission is paid once the store has paid its invoice
• Self-employed contractor, 14 days' notice either way

How to apply

Want to put AIM in the best running stores in the world? Email us at jobs@alwaysinmotion.co.uk with a few lines on why you, the first five stores you'd approach, and a link to your LinkedIn or CV. Put "Wholesale Manager" in the subject line.

We read every application personally and aim to reply within a week.